Our GANNETT high-touch agency had tremendous success with an integrated brand, digital, & direct marketing plan for Roomkey, months prior to the pandemic.
First, we won awards, awards that made a difference for our client, because our first goal was conversion – more hotel bookings through their site.
After our first six months, we captured over 10,000 conversions for Roomkey through our integrated, content, social, ad & SEO strategy.
Select Social posts – connected to our integrated content – articles, blogs & videos.
Our new client wants to improve their lead generation. The previous agency they used spent tens of thousands of dollars per week for six-month with only a handful of leads to show for it.
I put together a comprehensive digital lead generation/capture campaign that started with strong market-by-market (local) compelling offers, A/B testing of audiences and offers in each local market, and social, search & retargeting campaigns.
Our results were spectacular, after one-week, we surpassed 3,000 leads. We had spent under $1/lead, and we reduced the CPL daily.
We went to one of GANNETT’s local markets and won two large Culligan Water clients. My sales team won the big sale, $1 Million in digital marketing.
I took the same approach that I did with TapOnIt, becoming the key Account Manager or lead Account Manager this time. I consulted with my team and my client, and came up with key compelling offers, new landing pages, and digital campaigns that would resonate with the target market. I mentored a Junior Account Manager and developed her into a leadership role on the account.
The result was that we migrated them from TV & Radio direct marketing campaigns that weren’t working for them, to a full digital marketing and trackable marketing plan. The President of the client said we had improved his sales by 11% during our first 3-months, and we replicated those results for our entire run with Culligan.
Mint Mobile & Ultra Mobile
Mint Mobile wouldn’t have existed without my boss and I coming up with the product concept.
Back in late 2014, my boss tasked me with capturing more cash flow for Ultra Mobile quickly due to some contract obligations with T-Mobile.
We strategized together and came up with two new plans, initially retention plans, but we knew they would be strong acquisition incentives to prepaid wireless companies.
We came up with 12-months of prepaid wireless for $99 or 6-months for $99 – but they were based on two different plans, respectively our $19/month & $29/month Ultra plans.
I tested this concept against a small base of our customers, and we started upgrading our customers to the new plans immediately. It went viral outside of our customer base within days. I had to stop the promotion after only five weeks! We exceeded all our test market expectations, and my first 60-days at Ultra Mobile were a success! Finally, we came up with our product concept for Mint Mobile.