Hi, I’m Greg Morris. A business & marketing executive, entrepreneur, & e-commerce expert.
My success comes from experience in leadership, strategy, marketing, including traditional, Brand, Product, CRM, direct marketing, and digital marketing. Digital experience includes social, apps, mobile, performance, SEM, programmatic, SEO, & email. I synthesize brand objectives into integrated, high-ROI, and awareness marketing that delivers growth in revenue & profits.
Furthermore, integrating all digital channels, product management, CX/UX, with customer service, & email/customer marketing initiatives that drive exponential growth.
▶︎Digital transformation, strategy, & execution for clients in edtech, fintech, e-commerce, hospitality, tech, university, and online retail. Advised & executed clients’ marketing initiatives that deliver 7-figure revenue increases & ROI improvements. Content Strategy – SEO – Videography – photography – Social – SEM – Creative – Copy – Landing Pages – CRM – email – direct mail – retargeting – display – influencer – podcast – programmatic & all media! Clients: Culligan Water, Dean McGee Eye Institute, GANNETT (internal), Integris Health Systems, Joy Cone, Roomkey, & more.
▶︎ As VP of Digital Acquisition, Retention, and Loyalty for Ultra Mobile, named by INC Magazine as 2015’s fastest-growing private company in the US, I introduced best-in-class customer lifecycle management with 360-degree omnichannel marketing in 3 languages, more subscription options, and launched three new digital sites e-commerce sites: Mint Mobile, Ultra Mobile & Univision Mobile. Increased annual revenue by $45 Million when it was only $118 Million in Revenue.
▶︎ Created the bulk-size purchase model that launched Mint Mobile through market research & marketing campaigns that drove a billion potential business in wireless.
Integrating digital marketing into your customer marketing initiatives drives results.– Greg Morris
As a marketing & agency leader Greg drives exponential revenue through business strategy & marketing tactics. Greg has driven high growth through analytics-driven decision making, product management expansion, pricing & customer management expertise.
Greg has worked in executive and senior roles at: AT&T, GANNETT, MACY’S and Mint Mobile. He has launched a number of businesses including Mint Mobile. He worked at the team from Ultra Mobile that landed the coveted #1 position on the INC 5000 Fastest-Growing Private Companies in the US. He launched the “Most Disruptive MVNO” in 2017 – Mint Mobile
Greg led marketing teams across multiple businesses to build marketing & prospect databases, manage promotional initiatives, and reduce unnecessary advertising expenditure by over 50% in some cases. For example, Greg lead EZLaw.com to 21% sales growth while 15% under budget, launched new Search Engine Marketing channels to lift sales by 18% while cutting costs by 32% (at which company?), and utilized segmentation and regression models to drive $75 million increase in sales (at which?).
AMA Marketini Awards:
Award of Excellence, Roomkey SEO and Content Marketing, Large Budget Campaign category
AMA Award of Excellence, Best of Preps Website, Best website/microsite category
AMA Award of Merit, JOY Cone Inbound Marketing Campaign, Best Digital Campaign category
AMA People Choice Award runner-up, BigWing Agency, People’s Choice Agency
Silver Telly Awards, Roomkey “About Us” Fully Animated Non-Broadcast Video