DEX, Digitized a 40+ year old private manufacturing, repair & engineering firm

VP, e-commerce, marketing, pricing, & product management

  • Increased revenue by 3X in the last 12 months and grew new buyers to highest levels in 6 years.
  • Created a complete digital lead gen & e-commerce marketing strategy & Account Based Marketing plan. Executed it across: content, email, social, SEM, SEO, display, retargeting, video, & events.
  • Expanded the e-commerce store‚Äôs product listings by 10X, seeded Google with 3K product variants & launched new CALL FOR PRICE B2B lead generation program.
  • Created new digital & ABM strategies to source strategic suppliers of all product lines during global electronic, equipment, & chip shortages. My team doubled strategic suppliers by 500+.

In a key B2B vertical, I was tasked with driving more leads on a limited budget. I put together a comprehensive integrated marketing strategy. Besides these strategies & tactics, we also have a full suite of Google Ads, Google Display Network, re-targeting and Account-Based-Management elements across all of our verticals.

marketing strategy

We added a new feature to our Shopify store – CALL for Price. We were constantly updating prices for our semiconductor business, and it was almost impossible to keep up with the price changes during the current global shortage, so we switched over to CALL for Price (or click a form) and we started driving more leads into sales!