DEX, Digitized a 40+-year-old private manufacturing, repair & engineering firm
VP, e-commerce, marketing, pricing, & product management
- Increased revenue by 3X in the last 12 months and grew new buyers to the highest levels in 6 years.
- Created a complete digital lead gen & e-commerce marketing strategy & Account Based Marketing plan. Executed it across: content, email, social, SEM, SEO, display, retargeting, video, & events.
- Expanded the e-commerce store’s product listings by 10X, seeded Google with 3K product variants & launched a new CALL FOR PRICE B2B lead generation program.
- I have created new digital & ABM strategies to strategically source suppliers of all product lines during global electronic, equipment, & chip shortages. My team doubled strategic suppliers by 500+.
In a critical B2B vertical, I was tasked with driving more leads on a limited budget. I put together a comprehensive, integrated marketing strategy. Besides these strategies & tactics, we also have a full suite of Google Ads, Google Display Network, retargeting and Account-Based-Management elements across all our verticals.
We added a new feature to our Shopify store – CALL for Price. We were constantly updating prices for our semiconductor business, and it was almost impossible to keep up with the price changes during the current global shortage, so we switched to CALL for Price (or click a form) and started driving more leads into sales!
Launched our e-commerce store in EMEA – Europe, Middle East & Africa markets in August 2022
Launching our e-commerce store in the APAC region – Asia & Pacific nations in September 2022
Launched an automotive store for our new Automotive vertical in August 2022