The goal of Search Engine Optimization (SEO) is to increase your visibility on the first page in Google, Yahoo!, Bing & other search engines & directories. That’s the canned answer many SEO leaders want you to hear, and that answer applies to my work too, but not always!
It’s not necessary to show up on every search term or keyword, because I’ve seen companies chase down too much here. Some companies don’t need to ‘own’ every keyword or even most of them. I don’t have the budget for a national first page ranking, and I won’t do it. I prefer word of mouth, just like many of you, so I’ll guide you here where you need it.
SEO audits are important for existing websites and proper set-up to maximize your website is the key (for search engine traffic to find you). Keeping your site up-to-date with new information and content is really important to drive traffic too. Make it relevant to your site and your target audience, as they search for interesting ‘articles’ they can find you if you have the right content.
IMPORTANT SEO CONSIDERATIONS
- DOMAIN NAME, Title tags, meta tags and keywords
- White Hat SEO tactics – NO SPAM or black hat approaches!
- Relevant Content including the depth and breadth of your content
- Links to your site
- Repair broken code and links on your site
- Properly designed and implemented Site Map
If you ‘sell’ products off-line or in your web store, or you have content behind a firewall you have a problem – Search Engines can’t find your ‘stuff’ behind firewalls. At AcademicPub.com we increased search engine traffic by opening up the content of our library to search engines and we submitted a site map of the available content – millions of books, chapters, articles and case studies. We didn’t give away our content, we just gave away the descriptions, title, publisher and author information for search engine queries. The site traffic changed dramatically – 900% from the previous year traffic!