Search Engine Marketing

Search Engine marketing is another word for pay per click campaigns such as Google Adwords.  You can manage search engine marketing campaigns across many networks including Google Adwords, Bingads & other ad networks.

Do you need to set an initial ad budget?  Do you need to create initial ads? Do you need to manage your budget, should you set limits on it?  Should you use geographic, budget and other campaign attributes to enhance your results?  Have you tried the conversion optimizer?  SEM can be very simplistic for a new user, but you’ll find that over time you’ll want to take advantage of the many different attributes that these marketing campaigns offer.

Facebook and Twitter also have PPC campaigns.

I’ve managed campaigns between $100/month to $50K/month, and everything in between.  We’ve used Adwords & Bingads, and other display networks.


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