Strategic and results-driven Marketing Executive equipped with more than 20 years of progressive experience spanning Marketing Management, CREATIVE, OMNI-Channel, E-Commerce, CRM, Analytics, Business Intelligence, Direct Marketing, Responsive Web Design, Loyalty, Brand & Retail marketing, personnel supervision, project management and P&L responsibility.
Led marketing division in capturing market share & improved sales. Innovative problem solver with dynamic communication, interpersonal, motivational, and organizational skills. Fortune 100, INTERNET start-up & mid-cap turnaround experience driving effective results through ROI based marketing management.
Best practice leader driving incremental (and sometimes dramatic) change using industry best practices in consumer marketing (B2C, and B2B too).
Driver of Exponential Revenue Growth & profitable marketing.
Marketing Effectiveness – Shift to the right media allocation
Lead change from Mass Marketing to targeted Digital & Direct
Location based marketer (events or stores) – 14 years experience
Change leader facilitating marketing change, while improving sales
Expert in comp store (location based profitable) sales growth
Expert in entering new markets (profitably)
Problem Solver · Loyalty Marketing · Brand Building · B2C · B2B · Acquisition & Retention · Creative · E-Commerce
New Product Launch · Content Management · Profit & Loss · Product Management · Start-Up · Fortune 100
CRM Strategies & Technology · Web Optimization ·Social Media · Email · Responsive Web Design