EXECUTIVE

 greg morris marketing blog

Hi!  I am a marketing executive with experience in a few industries:  Telecommunications, Cable, Consulting  Education, Internet, Retail, Publishing & Law.  I’ve worked at AT&T, The Macy’s Group, LexisNexis a division of Reed Elsevier and a few smaller firms (my own consulting business started in 2007) including an academic publisher for digital textbooks called AcademicPub (and SharedBook) as the Vice President, Marketing.

I live in Morris County, New Jersey about an hour away from Manhattan.

I am an Adjunct Professor at The Rutgers Business School in Newark & New Brunswick, New Jersey – night courses for undergraduates and MBA students. I’ve taught Introduction to Marketing using existing course materials, which I added my own custom materials.  And, I was a substitute professor for Market Research. I’ve created content and taught the following courses at Rutgers:

  • Customer Relationship Management
  • Business to Business Marketing
  • Marketing Channels

Contact Me at greg@gregmorris.com or 973.222.0011

Executive Level Marketing Management

Progressive experience spanning Brand Management, Customer Relationship Management, Analytics, Business Intelligence, Direct Marketing, Web, Social Media, E-commerce, Retail marketing, personnel supervision, project management  and P&L responsibility.  Led marketing division in capturing market share & improved sales. 

Problem Solver · Loyalty Marketing · Brand Building · B2C · B2B · Acquisition & Retention · Segmentation · Creative

New Product Launch · Market Research · Profit & Loss · Integrated Contact Strategies · DRTV · Campaign Management

CRM Strategies & Technology · Direct Marketing ·Social Media · Email · Responsive Web Design

Key Contributions

  • Launched EZLaw.com and exceeded sales objective by 21% in 2012, while under budget 15%.
  • Launched & led my client’s marketing department driving sales to $75 Million annually in 4 years.
  • Created, Built & launched Hispanic & Spanish language businesses in Retail & Publishing
  • Launched new Search Engine Marketing channel lifting sales by 18% while lowering costs 32%!
  • Launched international Search Engine Marketing program on Adwords & Bingads driving 15% higher sales!
  • Led team in driving sales by $75 Million and reducing direct mail costs by $17 Million through the utilization of segmentation and regression models.
  • Doubled the size of the database from 600,000 to 1.2 Million records.  Created actionable customer segments and changed the value proposition and message increased revenue 400%.
  • Led team in developing & executing promotional & loyalty offers which lifted response and annual sales by 10% ($100 Million) while cutting annual expenses by $50 Million.

Professional Experience

Millions By Marketing, LLC

Outsourced Marketing Officer                                                                                         

Provided marketing & strategy development, database mining, prospect & retention marketing, Responsive Website Design, SEO & SEM services for local and national clients. Negotiated with vendors for cost-effective pricing for printers, letter-shops, and list services.  Built prospect models to allow clients to target specific markets based on buyer profiles and managed budget and cash flow for marketing campaigns.  Consulted on CRM/ERP implementations.

  • Built Marketing Database of 1 million leads in 4 years, driving over 50% of sales from the DB.
  • Improved the overall Response Rates annually by 16-19% while cost/lead expenses reduced 10%.
  • Tested ‘creative’, script changes, and promotional offers along with new channels (direct, outbound, Web, email & TV) driving more responders and buyers; improving sales by 25%+.

SharedBook Inc.

Vice President, Marketing – AcademicPub.com | Blog2Print.com | Other Brands

Marketing Leader managing consumer & business on-line brands. Built marketing & prospect databases for both consumer and business divisions.   Manage promotional & marketing calendar, web content, social media, SEM, SEO & email marketing initiatives for 12+ on-line brands. Reduced unnecessary advertising expense by 50%, while improving revenue & sales funnel conversions.

  • Improved registration rates by 100%, while lowering CPA by 82% and grew course pack sales.
  • Improved AcademicPub unique visits by 1000% with a 5X improvement in email response, 2X improvement in SEM & banner results driving exponential sales growth.
  • Created Responsive Web Design for AcademicPub allowing instructors to create etextbooks & students to access their ebooks across any device or screen size lifting usage rates 20%.
  • Re-Launched email marketing channel driving an increase in new clients of 163%!
  • Improved Blog2Print comp month sales by 7%, with recent month 20% above LY comp sales.
  • Launched SEM program in international markets driving new acquisition growth of 15%.

LEXISNEXIS Martindale-Hubbell                                                              

Head of MarketingEZLaw.com | LawyerLocator.com | Attorneys.com

Marketing Database Owner – Consumer Brands

Built first consumer marketing database at LexisNexis Martindale-Hubbell and executed consumer marketing emails for multiple brands driving revenue growth.  Managed advertising agency, content providers, social media, PPC, SEO & email marketing initiatives.  Developed expanded customer segmentation strategies for brands.  Created append strategy to grow Martindale attorney database.

  • Launched email marketing channel driving an increase in sales of over 200%
  • Created a new DRTV commercial & channel for LawyerLocator.com.
  • Created Hispanic marketing strategy for LawyerLocator and secured initial funding.
  • Managed affiliate marketing program and grew affiliate partners by 5%.

  Net Marketing Alliance

Vice President, Marketing & Consultant

Enhanced database and developed a detailed customer contact strategy across the enterprise.   Assumed strategic marketing responsibility for a $175M financial education company and grew sales 40%. Managed P&L and a $50 Million budget. Developed and executed digital strategies. Established efficient automated processes and completed an ERP/CRM companywide implementation.

  • Doubled the size of the marketing database from 600K to 1.2M records, while also messaging the distinct customer segments more effectively driving an increase in revenue of $6 Million.
  • Fueled sales growth by $15M by introducing rotating brands across new and existing markets.
  • Increased profits by $6M, improved responses by 15%, and enhanced sales per person mailed by 69% by using data modeling, analytics and aggressive negotiations with vendors.

THE MACY*S Group

Vice President, Marketing Planning & Analysis & Director

Improved quality, efficiency, productivity, and cost control for the $15 billion retailer’s database with more than 50 million accounts.  Executed & implemented a unified CRM strategy and tactical plan for multi-division retailer. Administered a $7M database budget and supervised direct/indirect personnel.  Created uniform marketing test strategy across all brands, driving a unified testing approach which improved sales & profits.

  • Promoted to full Vice President, by-passing lower VP level, based on outstanding CRM implementation efforts, segmentation and modeling sales growth improvements of $75 Million.
  • Improved POS/CRM integration capturing $2B in tracked/matched sales activity, secured 14 million additional accounts, cut data costs by $570K, and enhanced data quality by 60%.
  • Improved ROI for new credit card buyers by 800% by creating an innovative contact strategy.

AT&T

Progressively responsible marketing positions leading to Marketing Director Equivalent

Education & Academic Credentials

M.B.A., E-Commerce, Rutgers University (2001)

B.S.B.A., Finance (cum laude), Boston University

Adjunct Professor Marketing, Marketing Channels & CRM, Rutgers Business School

Former NCR TERADATA PAC Member (CRM & Analytic PAC)

Former DMA CRM and Database & List Council Member

Customer Relationship Management / Business Intelligence Intelligence

NCR Teradata CRM | UNICA | Netsuite | Microsoft Dynamics | Business Objects et al

e-Commerce

Adobe | Omniture | Webtrends | Google Analytics | Optimost | CheetahMail et al